Soft Power

From the pre-eminent scholar of foreign policy, a guide to soft power: the ability of governments to attract and persuade, rather than coerce by force Joseph S. Nye, Jr. coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce— grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.   Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power – diplomacy, economic assistance, trustworthy information -- is essential as well in securing America’s national interests. One of the most influential books on foreign policy every written, Soft Power offers vital guidance in an age of geopolitical turmoil.