The Wizard of Ads

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.